Nordic Naturals
The story of Nordic Naturals begins in Arctic Norway, where Joar Opheim, the founder of Nordic Naturals, grew up.
When Joar came to California to complete his MBA, he noticed that the pure, omega-rich cod liver oil Norwegians rely on for their health was nowhere to be found. The market offered only low-concentration fish oil with a terrible taste, but Joar knew he could make a difference. On every trip home, he filled an extra suitcase with bottles of his favorite fish oil to share with friends in the US.
This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals in 1995 and remains the driving force behind the company.
About the collection
The story of Nordic Naturals begins in the Arctic north of Norway, where founder Joar Opheim grew up. When Joar came to California to complete his MBA, he noticed that the pure, omega-3-rich cod liver oil Norwegians have relied on for generations was nowhere to be found. Low-concentration fish oil with a terrible taste was all the market had to offer, but Joar knew he could make a difference. On every trip home he filled an extra suitcase with bottles of his favourite fish oil to share with friends in the US. That deep desire to share pure, fresh omega-3 fatty acids with others inspired Joar to found Nordic Naturals in 1995 – and it still drives the company today.